SEP 12 Firewall still blocking LLMNR even after creating an ignore rule

I've created an ignore rule for my my servers public IP range to allow all traffic on all prots / all protcols yet I am still seeing in my threat protection log that the range is being blocked by certain block rules - Block ipv4 LLMNR/ Block UPnP. 

The block rules are closer to the top of the list while the ignore rule is at the bottom(see screenshot). I am trying to track down why these rules are still blocking the communcation even though I've created the ignore rule. I see the rule is working as the threat log does contain a few references to the ignore rule. 

Any ideas?